Leon’s new year menu packs a punch to reaffirm their founding principle of ‘Naturally Fast Food’.
With the vibrant visual stimulus of ‘pop art’ as its inspiration – ‘Power of Plants’ is a celebration of beautiful ingredients. We bring the ornate beauty of each vegetable into sharp – almost obsessive – focus, reflecting the meticulous care taken to create each dish.
The colourful visual language invigorates with an energetic sense of fun – further brought to life with animations – displayed on restaurant screens and in social campaigns. Among the details is a ‘plant content counter’, to further extol the health benefits packed into each hearty dish, that will also make you smile on the inside.