A campaign to showcase LEON’s summer menu. After a few seasons of enforced isolation, LEON wanted to celebrate memories of golden summers – spent with family and friends – as a platform for optimism and future growth. The visual language revolves around LEON’s collection of team family photos, unified beneath a logo evoking the pleasantly familiar ‘Mediterranean holiday park’ vernacular. A fitting addition to LEON’s often tongue-in-cheek ‘scrapbook chic’.