A new brand for a sound engineer seeking to bridge the gap between his roots in the ‘DIY punk’ scene and a more upmarket clientele.
The identity spans a range of media – celebrating the retro quirks of analogue recording – where nerdish, technical mastery meets playful musicianship. Its ‘reel of tape’ logo is the centrepiece of a revamped website featuring the Notes from the Studio blog, which shares insights into his meticulous creative process.
The concept is further brought to life in a short animation that follows the tape, twisting and turning its way through the recording machine.